WHY are only the very few -- women as well as men -- successful in life?
Just what is success?
Here is the surprising answer to life’s most difficult problem, proving that NO
HUMAN NEED EVER BECOME A FAILURE!
All who have succeeded have followed these seven laws!
The only WAY to success is not a copyrighted formula being sold for a price. You
can’t buy it! The price is your own application to the seven existing laws.
The First Law
Certainly NOTHING in life is more important than to know: what is real success -- and
how to achieve it.
What, then, is the first law of success?
Before stating even the first law, let it be said that I am not considering here such
general principles of character as honesty, patience, loyalty, courtesy, dependability,
punctuality, etc., etc., etc., except as these are automatically included in the seven rules.
We may assume that one cannot become a real success without these principles of right
character.
But on the other hand, many are honest who have never practiced a single one of the
seven laws, specifically. Many may be loyal, have patience, extend courtesy, be punctual,
who are unsuccessful because they have not applied a single one of these seven definite,
specific rules. Even so, each of these laws covers a vast territory.
Here, then, is the first law of success:
FIX THE RIGHT GOAL!
Not just any goal. Most of the “successful” men I have mentioned had goals. They
drove themselves relentlessly to accomplishment. But making money, gaining STATUS
in the eyes of people, enjoying the passing pleasures of the five senses, has literally
strewn the pathway of history with fears, worries, heartaches, troubled consciences,
sorrows, frustrations, empty lives and death.
These things may be had and enjoyed along with true success. But they alone do not
bring success. The right goal includes something more.
In other words, the very first law of success is to be able to define success! Once you
have learned what success is, make that your goal in life.
Do you know that most people go on through life without any GOAL at all? In fact,
most people, as I’ve said before, do not know, and do not apply, a SINGLE ONE of the
seven laws of success!
Most people never think of having any PURPOSE in life. They are not going
anywhere, in particular.
If you have saved up money for a trip to Paris, or Rome, or London for your vacation
or holiday, you spend a lot of time in excited anticipation PLANNING your trip -- but
you DO have a definite DESTINATION -- and all plans are laid to take you to that
particular destination -- that GOAL. You know where you are planning to go. Otherwise,
how would you ever expect to arrive there?
As I said once before, most people have no aim -- they are merely the victims of
CIRCUMSTANCE. They never planned, purposefully, to be in the job or occupation in
which they find themselves today. They do not live where they do by CHOICE that is,
because they PLANNED it that way. They have merely been buffeted around by
CIRCUMSTANCE! They have allowed themselves to drift. They have made no effort to
master and control circumstances.
The first law of success, I repeat, is to fix the RIGHT goal. Not any goal. One could
set a goal in which he had little or no interests and drift into inaction. The right goal will
arouse ambition. Ambition is more than mere desire. It is desire plus incentive --
determination -- will to achieve the desire. The right goal will be so intensely desired it
will excite vigorous and determined effort. It will fire one with incentive.
There should be an overpowering PURPOSE to life. Few have ever known such
purpose. Down through centuries and millenniums thinkers and philosophers have
pondered, and sought in vain to learn whether life has a real purpose. Socrates, Plato,
Augustine among others, speculated and reasoned, yet the true meaning of life eluded
them. This deepest and most important question in life remained to them a mystery -- an
unsolvable enigma!
IF one could discover such an overall PURPOSE -- a definite purpose for which
humans were put on earth -- IF one could discover a human potential greater than mere
temporary existence, one would think that PURPOSE would be the goal that should
excite dynamic ambition!
But -- alas! Who has ever discovered such an objective as life’s aim?
Was there nothing greater to look forward to, for my two prominent banker friends?
Nothing greater than to enjoy fleeting status, only to be forgotten by those who succeeded
them? What is there, after all, to live for?
I repeat! The first law of real success is to have the right goal! The men I have
described, rated eminently successful in the world, all had goals. They applied diligently
all of the first six of the Success Laws. But failing the seventh, they misapplied the first.
Their success was fleeting.
Just what is success?
Here is the surprising answer to life’s most difficult problem, proving that NO
HUMAN NEED EVER BECOME A FAILURE!
All who have succeeded have followed these seven laws!
The only WAY to success is not a copyrighted formula being sold for a price. You
can’t buy it! The price is your own application to the seven existing laws.
The First Law
Certainly NOTHING in life is more important than to know: what is real success -- and
how to achieve it.
What, then, is the first law of success?
Before stating even the first law, let it be said that I am not considering here such
general principles of character as honesty, patience, loyalty, courtesy, dependability,
punctuality, etc., etc., etc., except as these are automatically included in the seven rules.
We may assume that one cannot become a real success without these principles of right
character.
But on the other hand, many are honest who have never practiced a single one of the
seven laws, specifically. Many may be loyal, have patience, extend courtesy, be punctual,
who are unsuccessful because they have not applied a single one of these seven definite,
specific rules. Even so, each of these laws covers a vast territory.
Here, then, is the first law of success:
FIX THE RIGHT GOAL!
Not just any goal. Most of the “successful” men I have mentioned had goals. They
drove themselves relentlessly to accomplishment. But making money, gaining STATUS
in the eyes of people, enjoying the passing pleasures of the five senses, has literally
strewn the pathway of history with fears, worries, heartaches, troubled consciences,
sorrows, frustrations, empty lives and death.
These things may be had and enjoyed along with true success. But they alone do not
bring success. The right goal includes something more.
In other words, the very first law of success is to be able to define success! Once you
have learned what success is, make that your goal in life.
Do you know that most people go on through life without any GOAL at all? In fact,
most people, as I’ve said before, do not know, and do not apply, a SINGLE ONE of the
seven laws of success!
Most people never think of having any PURPOSE in life. They are not going
anywhere, in particular.
If you have saved up money for a trip to Paris, or Rome, or London for your vacation
or holiday, you spend a lot of time in excited anticipation PLANNING your trip -- but
you DO have a definite DESTINATION -- and all plans are laid to take you to that
particular destination -- that GOAL. You know where you are planning to go. Otherwise,
how would you ever expect to arrive there?
As I said once before, most people have no aim -- they are merely the victims of
CIRCUMSTANCE. They never planned, purposefully, to be in the job or occupation in
which they find themselves today. They do not live where they do by CHOICE that is,
because they PLANNED it that way. They have merely been buffeted around by
CIRCUMSTANCE! They have allowed themselves to drift. They have made no effort to
master and control circumstances.
The first law of success, I repeat, is to fix the RIGHT goal. Not any goal. One could
set a goal in which he had little or no interests and drift into inaction. The right goal will
arouse ambition. Ambition is more than mere desire. It is desire plus incentive --
determination -- will to achieve the desire. The right goal will be so intensely desired it
will excite vigorous and determined effort. It will fire one with incentive.
There should be an overpowering PURPOSE to life. Few have ever known such
purpose. Down through centuries and millenniums thinkers and philosophers have
pondered, and sought in vain to learn whether life has a real purpose. Socrates, Plato,
Augustine among others, speculated and reasoned, yet the true meaning of life eluded
them. This deepest and most important question in life remained to them a mystery -- an
unsolvable enigma!
IF one could discover such an overall PURPOSE -- a definite purpose for which
humans were put on earth -- IF one could discover a human potential greater than mere
temporary existence, one would think that PURPOSE would be the goal that should
excite dynamic ambition!
But -- alas! Who has ever discovered such an objective as life’s aim?
Was there nothing greater to look forward to, for my two prominent banker friends?
Nothing greater than to enjoy fleeting status, only to be forgotten by those who succeeded
them? What is there, after all, to live for?
I repeat! The first law of real success is to have the right goal! The men I have
described, rated eminently successful in the world, all had goals. They applied diligently
all of the first six of the Success Laws. But failing the seventh, they misapplied the first.
Their success was fleeting.
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